Web Vitals and CMP: Why Byscuit Is the Key to a Good INP and an Optimized User Experience

Core Web Vitals have become a critical criterion for website SEO and performance. With the addition of Interaction to Next Paint (INP) as a new key metric in 2024, Google is placing even greater emphasis on the smoothness and responsiveness of user interactions.

However, one often-overlooked element can significantly impact these performances: the Consent Management Platform (CMP). If your CMP slows down your site or blocks interactions for too long, your INP may suffer, affecting both your SEO and user experience.

With Byscuit, the Canadian CMP optimized for performance, you can ensure compliance without compromising the speed and efficiency of your website.

Why Is INP Crucial for Your Website?

INP (Interaction to Next Paint) measures a website’s overall responsiveness, assessing the time between a user action (click, tap, typing) and the interface update.

If an interaction takes too long to respond, Google considers the site to be underperforming, which can lower its search ranking and diminish user experience.

Several factors can negatively impact INP, including:

• Heavy scripts that block the display of interactive content
• A lengthy loading time for consent banners
• Intrusive animations or pop-ups that slow down the site’s response
• A rendering process blocked by unoptimized JavaScript

Unfortunately, some poorly designed CMPs worsen these issues, seriously hurting a website’s web performance.

How Can a Poor CMP Degrade Your INP?

A poorly optimized CMP can slow down your entire site in several ways:

• Very slow display of the consent banner, which blocks initial visitor interactions
• Large JavaScript files that overload the browser and prevent quick responses to user actions
• Delays in processing consent, forcing the site to wait before loading certain interactive content
• Overly intrusive animations or overlays that stop users from interacting with the site immediately

These problems can lead to a low INP score, which harms not only your SEO but also visitor engagement.

Byscuit: A CMP Designed for Optimal INP and a Smooth Experience

At Byscuit, we’ve developed a lightweight, high-performance solution specifically optimized not to undermine the speed and fluidity of your website.

1. Ultra-Fast Loading and Minimal Impact on INP
   Byscuit loads its script in defer mode, preventing interaction blocking as soon as visitors arrive on your site.
2. A Smooth, Responsive Consent Banner
   Our interface is optimized so it doesn’t slow down the initial display and responds instantly to user actions.
3. Optimized, Lightweight JavaScript
   Unlike other CMPs that use heavy scripts, Byscuit minimizes any impact on your site’s response time.
4. Discreet, Non-Intrusive Design
   We avoid unnecessary pop-ups and animations that block interactions and slow down the site.
5. Compliance Without Hurting Performance
   Byscuit applies consent rules without delaying the loading of other interactive elements, ensuring a fluid, frictionless experience.

Improve Your INP and SEO with Byscuit

Good INP management requires meticulous optimization of every interactive element on your site, including your CMP. Byscuit is designed to provide seamless compliance while maintaining optimal speed and smoothness.

Looking for a CMP that respects your web performance and SEO? Contact us today for a demonstration and discover how Byscuit can improve your INP and user experience.

Try Byscuit now and optimize your site’s performance while staying compliant!